Tuesday, June 29, 2010

remember that post about dreams?

As it turns out, there has been a bit of a merger between new, shiny, diversion dream and old, passion-fueled, unsafe dream.

Here's how it went down:
Ran into an old friend/band mate on a Sunday.
He invited me to an open house for this new vocal studio/bar/musicians movement he is spearheading in Hollywood Monday evening.
Monday evening, I go with husband in tow.
We meet said vocal coach and are on our merry way.
Meeting with old friend/band mate takes place a few days later regarding the details of all the new happenings.
Meeting is then scheduled with old friend/band mate's vocal coach partner friend for the following week to talk about a joint branding seminar for musicians.
Meeting with vocal coach partner friend goes well.
First meeting with vocal student is set for tomorrow.

Uh.

What just happened?

This abrupt turn down the path of never-in-my-wildest-dreams has led me to freak out a bit. I wouldn't say more than usual, but it definitely funnels my paranoia into a specific area of my life for the time being.

I mean, it can't be this perfect can it? Isn't there a point where things are just too good to be true and the floor falls out from under your feet without so much as a warning?

A good friend of mine asked if I watched for falling anvils when I walked outside. My response, "No, not anvils ... pianos. Grand pianos. You can never be too prepared."

Of course I'm secretly hoping all this is happening because I've worked hard for it and have carved a nice little niche for myself based on deeply rooted passions. But I can't help feeling a bit unnerved (and tremendously guilty) that my career is creating itself before I even got the chance to develop a marketing campaign. Even worse ... had I planned this for myself, I most-likely wouldn't have taken it in this direction because I would have thought it impossible.

Here's to hanging on for dear life and giving myself permission to enjoy the ride every-once-in-a-while. (I'll let you know how the latter part goes shortly ...)



Friday, June 25, 2010

oh the insanity

I've heard it asked before in my line of business, "Can you do that 'iPhone thing' for us?"

And my typical response (in true justifiable sarcasm), "Sure! So you want to sign up for the 30-year contract then ... great! I could use the stable income!"

I mean, seriously? What is it with businesses thinking they can snap their fingers and create a following as loyal (and insane) as Apple's? And at what point did we all fail to acknowledge this movement of brand loyalists began long before the genesis of the iPhone?

This stuff takes time.

If you're willing to let it marinate for a while, you have a rare opportunity to get to know your consumer and what melts their butter. And because of that ... you are able to invoke behaviors out of said consumers that aren't particularly logical.

Like lining up in front of your store a day before a product launch.

I was never that person and, quite frankly, never understood it. Well, at least not until I met my husband. Now, I just consider myself an early adopter by default. Which is why I waited in line with my restless puppy and hundreds of other Apple fanatics for five and a half hours yesterday (IN THE RESERVED LINE) to be one of the first to have an iPhone 4.

The worst part of the entire experience was that I actually enjoyed myself and I would venture to say most people in line had a great time as well. So I may have sipped on the Kool-Aid a bit, but to my credit, it tasted really refreshing. And so did the free coffee and scones they serve to everyone in line for breakfast and the bottled water and candy bars they delivered for snacks. A part of me even wished I could have stayed a longer when they started handing out sandwich wraps, but my dog was out of poop bags and I was too afraid of getting jumped in the parking lot if I didn't move quickly.

All that to say, movements take time. Brand development takes time. And anyone who wants the 'iPhone thing' to happen to them, better be in it for the long haul. Which (in my book) means you sure as hell better believe in what you're doing - whether or not you have people camping out at your doorstep.

Wednesday, June 23, 2010

the newbie

I went with a good friend of mine to a networking event last night. Typically I get a sick high off of working a room, but I have to admit, I was a little sheepish.

Ok, a lot sheepish. In fact, my introverted friend had to force me to introduce myself to someone.

Neither of us are used to being the "new people." And if we are, there is at least context to go with the conversation that makes things less ... awkward.

Take, for instance, a film festival. It may be in a new city and I may not know a soul (or anything about filmmaking for that matter), but we already have a foundation built for our conversation: film. I could talk about our film or any other film I happened to see that day. Hell, I could even BS my way through a basic "when I was on set" story.

But this ... this was different.

I felt like I was the person waiting for someone to come talk to me (and was hoping if anyone did approach us, they would set the topic of conversation so I didn't have to guess what was appropriate). Oh, and did I mention this group was for women entrepreneurs in L.A.? Talk about a broad subject base.

"So, what do you do?" Krysta
"Um. I run my own business." Member of aforementioned women's entrepreneur group
"Right." Krysta

No thanks. I'll pass on that dose of humiliation.

Luckily for my friend and I, another new (and much braver) attendee introduced herself and we had a fine conversation. We even exchanged business cards and vowed to check out her new tea shop in Hollywood.

And luckily for anyone who comes to an event I attend/lead in the future, I will be much more intentional about including you.

My suggestion to anyone reading: get out of your bubble if you haven't already. I mean ... really out of your bubble. You may learn a thing or two about yourself. For better or worse.

Wednesday, June 16, 2010

adults are liars

I had the good fortune of meeting a young lady this week for coffee.

She just finished her first year of undergrad and has enough passion to keep the city of L.A. lit for a good 25 years. If you would like to meet her (which would only be to your benefit) click here.

As we were sitting there, chatting away, I realized ... I'm 10 years older than her.

How did that happen? I mean, wasn't I just in undergrad myself? And how did I become the person offering career/life advice as if I've got it all figured out?

Then it came to me: Adults are liars.

There. I said it.

When I was 18, I was convinced I was going to change the world. So I met with older, wiser people about how I should prepare for that sort of undertaking.

They had no idea what to do with my gangly, frizzy-haired self. Thank God I ended up getting a "real" career mentor who wasn't afraid of my wild ideas and certainly never requested I be tamed.

I had a gazillion passions that I would later learn funneled back to a core belief that people just need permission to do what they were created to do. (Which, consequently requires a bit of branding and business acumen). But who can make money doing that, right?

As I was sitting there listening to mini-me (only much more intelligent and entrepreneurial than I ever was as 18), I couldn't help but think I don't belong at the big-kid table yet. And I don't think many others do either. Because we don't have it figured out anymore than we did 10 years ago. Our businesses, our lives and certainly the trajectory for our futures are messy and a bit blurry. Yet, the 28-year-olds I remember having conversations with when I was 18 had me convinced that they had it together.

And maybe that made them feel better about themselves ... for a few minutes. But if they were anything like I was the other day, they probably walked away wishing they were 18 again. When passion was plentiful and dreams were endless.

Either way, I've been revived. I was reminded of what it felt like to believe I could do anything. And more importantly, I was reminded that when you're doing what you could only have dreamed of at 18, it's time to start dreaming again.

Oh. And If you're younger than 38, I don't trust you to tell me the truth. God knows you don't have it figured out yet either.


Tuesday, June 1, 2010

still chasing

Not to be entirely pessimistic, but I'm beginning to think the whole notion of "following your dreams" has been a bit misleading.

I'll explain.

When I decided to go chasing down my pipe dreams, I didn't anticipate finding new ones in the process. As I realized there were more ways than one to exercise my passions, I found myself overwhelmed and confused by the seemingly endless possibilities.

Before I knew it, I was at a crossroads where the dream that had driven me to this new life was no longer the reason I chose to stay, leaving me paralyzed. I starting to ask myself, "Am I supposed to chase ALL of my dreams? Or do I keep moving forward with the first one ... ignoring all the shiny diversions?"

I keep looking back, wondering if these new dreams will have as much fuel to drive me to new and challenging places as the original one did. Or was that first dream born of an overtly passionate 20-something who, in her naivete, stepped unknowingly into something much larger than herself? Will this older 20-something, in her infinite wisdom about all things life (heavy sarcasm), ever be so naive as to make a leap so reckless again? Did she settle for the 'safer' of the two (devil's advocate. Starting your own company is never the safer of the two - economically. I'm talking emotional security here). I would over-think this so much if it were not for the nagging of the old dream that still lingers just below the surface.

After spending the weekend in Kansas with family and old friends, I was reminded of the passions that once laced every conversation and motivation. I definitely had a personal brand that led everyone to inquire about one thing ... music. And I couldn't help but wonder if I gave up too soon ... hiding behind realism and my ever-logical notion of not wanting to blend in with the crowd. Because, let's be honest, how could a girl from Kansas who doesn't write her own music or lead with her own guitar make it in the music industry without a distinct voice? I wouldn't even buy my records. So, I'd rather help you ... the talented one ... step onto a platform your worthy of. You know, be your manager or run the tour, which was always the fun business route.

But I'm not doing that either.

Not even a trace that initial dream in my current life. And if I were totally honest ... it makes me nauseous.

My point? I'm not sure if I have one. Other than some dreams don't seem to die as you become interested in others. And I'm just wondering if the ones that come back to haunt you are worth dusting back off and pursuing again, or if they are just another piece of nostalgia that remind of you of who you once were (which, by the way, is still a part of ... you). And just for the sake of finding some gray area, is there a way to merge the two? If not, I fear that "following my dreams" will make me even more ADD than I already am. Because, seriously, who only has one dream?