Thursday, November 19, 2009

conforming

i love branding.

i mean ... really love it.

and i don't write about it much because i have such strong feelings towards this particular art that words get jumbled into one incoherent mess ... kind-of like an awkward first interaction with the hottest girl/guy across the room (when you're so NOT the hottest girl/guy in the room).

i digress.

the point ... i think i'm going to start talking about it more ... if i can muster it. because branding sets you a part. it shows the world that you're unique. and the world needs more people like you to speak up ... to be yourself.

The reason they want you to fit in ... is that once you do, they can ignore you.
seth godin

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